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Answer every “details please” on your clinic’s Instagram

Clinics post exercise tips, myth-busting Reels and hiring posts, and the comments fill up with people asking for more. Each one is a potential patient or hire, and each one needs a reply. Funnels sends that reply as a DM a few seconds after they comment.

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Three keywords clinics use

What someone comments, and the DM that reaches them a few seconds later.

IG comments BACK

Here’s the 5-minute routine from today’s Reel. Do it twice a day for a week. If the pain is sharp or spreads down your leg, book a proper assessment first.

Open

Sends: Routine video + booking link

IG comments BOOK

Thanks for reaching out! Pick a time that suits you and we’ll confirm on WhatsApp.

Open

Sends: Appointment booking page

IG comments JOB

We’re hiring a full-time physiotherapist. Freshers are welcome to apply.

Open

Sends: Job details + application form

What works, from experience

  1. 1

    Keep DMs general. Send guides and booking links, not personal treatment advice, and never ask for medical details in the chat.

  2. 2

    Put the keyword in the caption and the first line of the Reel: “Comment BACK for the full routine.”

  3. 3

    Use the follower check for free guides, but switch it off for booking links. Never make someone follow you to book care.

  4. 4

    Hiring posts work well with a separate keyword like JOB, so applicants don’t get patient material.

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